Posted on: July 5, 2022 Posted by: AKDSEO Comments: 0

SEA BRIGHT – Even as a kid, Sayreville native Brian George loved putting classic outfits together and looking tailored.

And since 1982, he’s been bringing that expertise to others through Northshore Sea Bright, his Sea Bright-based shop featuring fine tailored men’s clothing, sportswear and accessories. 

“Growing up, my mother worked at JC Penney in Sayreville and by the time I was 12, I was a clothes horse,” recalled George, 73, a longtime Rumson resident who now lives in Little Silver. “I remember saving up money from my paper route and going shopping at a men’s store named Roy’s in Perth Amboy. The clothes represented classic tradition to me and although I didn’t come from money, I wanted to look successful and different, not like everybody else.”

After graduating from King’s College in Wilkes-Barre, Pennsylvania, with a degree in history, George landed a job at J.P. Stevens Textile Corp., which was then the second-largest textile company in the industry (behind Burlington Industries).

Brian L. George, owner of Northshore Sea Bright, a store which has offered shore-inspired clothing and classic styles since 1982, talks about his business in Sea Bright, NJ Friday, June 24, 2022.

“I was transferred to St. Louis, and then a few years later I was offered the opportunity to return to New York City and work for Burlington Industries, where I sold fabric to companies like Levi Strauss, Jones New York, Evan Picone and Hart Schaffner & Marx,” he said. “I was selling fabrics to some of the industry’s biggest customers at a young age.”